Did you know… 🌎 Nearly half the world’s population is on social media. 🌍
A recent Hootsuite report shows that as of 2019, social media platforms boast a combined user base of 49% of all humans. That’s a lot of humans. 3.8 billion of them, to be precise. And Facebook is leading the charge.
Hootsuite just dropped a report that shows 3.8 billion people are active on social media. That’s 49% of the world’s population. And it grew 9% in the past year alone. Whoa. So what platforms are they on? Facebook heads the list with 2.4 billion monthly active users, followed by YouTube (2 billion), and Facebook’s WhatsApp (1.6 billion). Odds are more than half the world’s population will be on social media by the end of 2020. Read more.
Facebook’s New Product Experimentation Team rolled out Hobbi, an app where hobbyists can sort photos of their projects into collections. It sounds a bit too similar to Pinterest. However, a key distinction between the two is that Hobbi offers no sharing feature; instead, it has an in-platform video creator to show off a project from start to finish. Only time will tell if Hobbi takes off. Read more.
Digiday’s Seb Joseph interviewed an anonymous executive who shares that publisher’s data is looking like the most feasible replacement for third-party cookies. This executive thinks the disaster scenarios dreamed up by some experts won’t become a reality. Instead, “Advertisers will always find a way to get their message out there.” Read more.
You may have seen Facebook’s advertisement for Facebook groups during the Super Bowl earlier this month. This group-focused initiative dates back to 2016 when Zuckerberg announced a shift in focus to groups. Four years later, polls show that Facebook users are now engaging with more content from groups, effectively giving people a new reason to check the site regularly. Read more.