Freethink is a media company that strives to tell inspirational stories in a succinct fashion (as compared to broadcast television). Freethink partnered with Stripes to drive their paid social as they release new series—including Superhuman, which was one of Facebook Watch’s first licensed shows.
Stripes ran an ongoing series of creative and media tests to drive the lowest cost per view in addition to the longest watch time. Our top-of-the-funnel strategy leveraged tiered lookalike audiences based on average watch time both on Facebook and on-site, where events were pushed in from the video player. Once a user had engaged with the content, Stripes had additional campaigns for the purpose of driving recurring engagement with the brand.
Stripes drove traffic to the Freethink website by targeting specific interest audiences with creative that built curiosity around the Freethink episode. We conducted a series of copy tests to understand which verbiage resonated with each interest group, continually optimizing and developing more successful creative with each episode release.