The Challenge

01

Carapelli re-launched their product in 2017. They sought a social media partner who could re-establish them in the premium olive oil space, to grow health-consumers’ awareness of their products and nurture brand loyalty.

The Art of Extra Virgin

The
Solution

02

Media

Stripes designed a three-part paid media funnel to familiarize consumers with the new product, educate consumers in order to drive product superiority and separate Carapelli from the crowded olive oil space.

03

Creative

Stripes designed a three part paid media funnel to familiarize consumers with new product, educate consumers in order to drive product superiority and separate Bertolli from the crowded olive oil space.

Premium Aesthetic

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