In order to drive product superiority and separate Bertolli from the crowded olive oil space, Stripes designed a three-part paid media funnel to familiarize consumers with the new packaging and educate them on Bertolli’s unique flavor profile and authentic Italian heritage.
Stripes leveraged a variety of audiences, including third-party purchase data from retail loyalty cards sourced from Oracle Data Cloud. This enabled us to deliver segmented creative to customers and prospecting audiences (competitors’ customers).
Stripes produced high-quality video and photography assets that romanced the new look of Bertolli to set apart their olive oil from its competitors. Custom recipe content served to inspire new usage occasions and bring the global campaign—“The Recipe Is Simple”—to life in a way that would better resonate with the U.S. market.