Under Investigation 🔎
The House Judiciary subcommittee has uncovered business malpractice among Tech Giants including Google, Amazon, Apple, and Facebook. Instagram is ramping up ecomm by adding shopping tags to IGTV. Plus, Google just introduced Web Stories, and Snapchat has officially rolled out their First Commercial Ad in the U.S.
Is Big Tech in Trouble? This House Report Calls for ‘Structural Separation’
Suspecting foul play, the House Judiciary subcommittee on antitrust released a 499-page investigative report of Big Tech business practices. The report uncovered problems with the way Google monetizes data, the way Facebook monopolizes social advertising, the fact that Amazon sells products in their own marketplace, and the way Apple rules the App Store. The report calls for big structural changes for the tech giants. Read more.
Instagram Is Adding Shopping to IGTV
Continuing the push for in-platform ecomm, Instagram adds shopping tags to IGTV, which will allow users to shop through the app or a retailer’s site. Later this year, they’re planning on adding shopping tags to reels. Read more.
Google’s Latest Development: Web Stories on Discover
Publishers and creators can now create web stories that will appear on the stories carousel of the Android and iOS Google app. Google explains that creators are in full control of monetization, hosting, sharing and adding links to their Stories. Look familiar? Reminds us of Snap and Instagram stories. Read more.
Snapchat Introduces First Commercial Ads
This week, Snapchat announced their “First Commercial” ad placement will be available in the U.S. later this month. The “First Commercial” ad will play immediately when users open Snap shows in Discover. It’s unskippable and six seconds long. Read more.
What’s the difference between Facebook and Google’s Election Ad Bans?
If you’re a political advertiser, you’ve heard by now that Facebook and Google are both implementing restrictions on political ads around Election Day. And both companies have announced the policy start date without defining the end date. So, what makes their respective policies different?
Begins: October 27
Facebook is focused on preventing new ads that launch in the week leading up to the election beginning October 27 until further notice. Their goal is to discourage misinformation about voting leading up to and following Election Day.
Previously approved political ads can continue running through the election blackout beginning October 27.
Begins: November 4
Google is focused on preventing any political ads about election results beginning November 4 until further notice. Their goal is to prevent any possible misinformation if a contested election arises (see: The 2000 election).
Any ad that mentions the election process, candidates, or voting will be disapproved and paused regardless of whether they were approved prior to November 4.
The takeaway: If your focus is on timely messaging, spend on Google before Election Day. If you have political messaging that’s more evergreen, you’ll be able to run your Facebook campaigns as normal as long as they’re up by October 26. Provided you get any relevant campaigns launched before the ad freeze, rest assured: There’s no reason to expect campaign performance to suffer!
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