Facebook’s Promise 🇺🇸
It’s been a big week for advertising platforms making changes for civic reform. Mark Zuckerberg promises that moving forward, Facebook will play a positive role in the US democracy. Google rolls out new limitations to expand its anti-discrimination policy, and Twitter tests another feature to promote honest dialogue. Plus, Snapchat is HUGE (reaching 75% of 13-34 year olds in the US) and wants advertisers to get ‘Snap smart.’ Dive deeper — read on!
Mark Zuckerberg: Facebook Will Strengthen Democracy
Following presidential candidate Joe Biden’s open letter to Mark Zuckerberg regarding Facebook’s election follies, Zuck published this piece in ‘USA Today.’ He promises that Facebook will play a positive role in this year’s presidential election by promoting voter registration. The goal? Help 4 million people register to vote. How? Through Facebook’s latest initiative: Voting Information Center. Plus, users can now turn off political ads as another prong of Facebook’s positive election year efforts. Read more.
Google’s Ad Targeting Modifications
In an effort to further curb discrimination through targeted ads, Google will no longer permit advertisers to target ads for jobs, housing, and credit. Google’s efforts already adhere to federal law prohibiting ads that target people on the basis of their race, religion, ethnicity, sex, national origin, or disability. However, this move will expand the application of its anti-discrimination policy to include data such as zip codes, which are commonly used for indirect discrimination. Read more.
Twitter’s ‘Read It Before You Tweet It’ Policy
Twitter has launched a test for Android that pricks a user’s conscience if they’re retweeting a link they haven’t opened. The feature aims to foster more informed discussions on the platform. Read more.
ICYMI: Snap Is Big. Really Big.
Last week’s virtual Snap Partner Summit reminded us just how big Snapchat really is. The platform reaches 75% of 13- to 34-year-olds in the US — that’s 3 million more than Instagram’s 75M and 5M more than Facebook’s 72M 13- to 34-year-old users. Wow. Snap also announced a series of updates including an action bar and augmented reality experiences called Local Lenses. Read more.
Get ‘Snap Smart’
Snapchat has created a new content hub, called ‘Snap Focus,’ to educate advertisers about the platform. Comparable to Facebook’s ‘Blueprint’ training, the program aims to bring advertisers up to speed on Snapchat’s ad features and best practices. Read more.