Happy 2021. With the new year comes some exciting updates to digital media ad placements and its fair share of challenges for advertisers. Let’s dive in! Google is in the process of adding short-form video carousels to search—so Instagram and TikTok content creators could start seeing more traffic on their content. Facebook, which claimed to…
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Category: Weekly Paid Social Update | Comments Off on Who would win a fight between FB and Apple?
Posted by Stripes Agency | December 23, 2020
Facebook and Apple are fighting with each other and the drama is quickly escalating—complete with ad campaigns and passive-aggressive tweeting. Twitter has decided to revert to its traditional retweeting process. Meanwhile, Google is testing out some interactive features for search results. Facebook and Apple Are Going Head-to-head Facebook has beef with Apple’s new iOS 14…
Category: Weekly Paid Social Update | Comments Off on Tag, You’re It!
Posted by Stripes Agency | December 18, 2020
Google lifted its political ad bans this week! Woo-hoo! AND they’re introducing enhancements to Lead Form Extensions. Twitter is adding a Frequency cap on all campaigns so advertisers can better optimize campaigns. And finally, Reddit is reporting some pretty impressive end-of-year growth. Who Wins: The 15-Second Or 6-Second Video Ad? The results are in: 6…
Category: Weekly Paid Social Update | Comments Off on Ban No More
Posted by Stripes Agency | December 11, 2020
Google lifted its political ad bans this week! Woo-hoo! AND they’re introducing enhancements to Lead Form Extensions. Twitter is adding a Frequency cap on all campaigns so advertisers can better optimize campaigns. And finally, Reddit is reporting some pretty impressive end-of-year growth. 🎉Google Lifts Its Political Ad Ban 🎉 ICYMI: Google lifted its political ad…
Category: Weekly Paid Social Update | Comments Off on FB’s Unexpected Rival
Posted by Stripes Agency | December 4, 2020
Google Maps is looking to spark some competition with Facebook by introducing its own newsfeed. Meanwhile, Instagram advertisers can now post sponsored content straight from influencer accounts. How handy is that? They’re also allowing some Business accounts to add automatic answers to FAQs in messages. Finally, YouTube is in the testing stage of adding automated…
Category: Weekly Paid Social Update | Comments Off on Failure to Launch.
Posted by Stripes Agency | November 25, 2020
Twitter officially jumped on the stories (err, Fleets) bandwagon, but they still have some troubleshooting to do. Plus, another lawsuit is being filed against Facebook. Meanwhile, YouTube updated their Terms & Conditions so they can insert ads into non-monetized content. And finally, Snapchat is making big steps to compete with TikTok. Twitter Fleets Are Here—Maybe?…
Category: Weekly Paid Social Update | Comments Off on The 2,000-year-old Marketing Hack
Posted by Stripes Agency | November 20, 2020
Facebook is improving its Rights Manager to help content creators make more moolah. Instagram is rolling out a new search method and letting users opt out of personalized ad targeting. Finally, YouTube is introducing Audio Ads. Facebook Wants to Help You Maximize Revenue This week Facebook added another way for content creators to claim monetization…
Category: Weekly Paid Social Update | Comments Off on Facebook and Google Extend Political Ad Bans
Posted by Stripes Agency | November 13, 2020
The election is behind us, but Facebook and Google continue their political ad ban. For now. Surprise surprise, Twitter is adding more warning pop-ups. But the good news for TikTok—they’re projected to hit 1.2B active users in 2021! And finally, Google says Page Experience will affect ranking starting in May 2021. Still No Political Ads…
Category: Weekly Paid Social Update | Comments Off on TikTok Becomes More Official Than Ever
Posted by Stripes Agency | November 6, 2020
This week, TikTok partners with Sony Music, making TikTok more official than ever. YouTube changes its ad-buy policy for the platform’s coveted homepage “masthead” position. Plus, Google improves its search engine’s intuition with DeepRank, a new AI-powered natural language processing algorithm. TikTok Partners with Sony Music TikTok just announced a new licensing deal with Sony…
Category: Weekly Paid Social Update | Comments Off on Hey, neighbor! 👋 Meet the Latest Feature from Facebook
Posted by Stripes Agency | October 30, 2020
This week Facebook introduced its “Neighborhoods” feature (which is suspiciously similar to the social app Nextdoor). Plus, LinkedIn is seeing an increase in users and engagement due to the rise in demand for jobs. And finally, TikTok has partnered with Shopify—further establishing itself as an advertiser platform that plans to stick around. Welcome to Facebook’s…
