This week brings glad tidings for page managers with the launch of Facebook’s revamped Account Quality Dashboard in Business Manager, which aggregates and explains any policy violation concerns. Meanwhile, Facebook hands off the permanence of Trump’s ban from their platforms to an independent committee. And Pinterest rolls out a new Pin type mimicking Stories! Facebook…
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Category: SEEN by Stripes, Weekly Paid Social Update | Comments Off on The Who’s Who… Your weekly digital marketing rundown.
Posted by Stripes Agency | January 15, 2021
Following the catastrophic events of last week, big tech companies started banning Trump from their platforms one by one. Meanwhile, Google reinstated its political ad ban until at least January 21, Facebook’s new page design moves away from page likes for public figures, and YouTube rolls out post-roll ad placements. Whew… what a week. Trump…
Category: SEEN by Stripes, Weekly Paid Social Update | Comments Off on New Year, New Hurdles
Posted by Stripes Agency | January 8, 2021
Happy 2021. With the new year comes some exciting updates to digital media ad placements and its fair share of challenges for advertisers. Let’s dive in! Google is in the process of adding short-form video carousels to search—so Instagram and TikTok content creators could start seeing more traffic on their content. Facebook, which claimed to…
Category: Weekly Paid Social Update | Comments Off on Who would win a fight between FB and Apple?
Posted by Stripes Agency | December 23, 2020
Facebook and Apple are fighting with each other and the drama is quickly escalating—complete with ad campaigns and passive-aggressive tweeting. Twitter has decided to revert to its traditional retweeting process. Meanwhile, Google is testing out some interactive features for search results. Facebook and Apple Are Going Head-to-head Facebook has beef with Apple’s new iOS 14…
Category: Weekly Paid Social Update | Comments Off on Tag, You’re It!
Posted by Stripes Agency | December 18, 2020
Google lifted its political ad bans this week! Woo-hoo! AND they’re introducing enhancements to Lead Form Extensions. Twitter is adding a Frequency cap on all campaigns so advertisers can better optimize campaigns. And finally, Reddit is reporting some pretty impressive end-of-year growth. Who Wins: The 15-Second Or 6-Second Video Ad? The results are in: 6…
Category: Weekly Paid Social Update | Comments Off on Ban No More
Posted by Stripes Agency | December 11, 2020
Google lifted its political ad bans this week! Woo-hoo! AND they’re introducing enhancements to Lead Form Extensions. Twitter is adding a Frequency cap on all campaigns so advertisers can better optimize campaigns. And finally, Reddit is reporting some pretty impressive end-of-year growth. 🎉Google Lifts Its Political Ad Ban 🎉 ICYMI: Google lifted its political ad…
Category: Weekly Paid Social Update | Comments Off on FB’s Unexpected Rival
Posted by Stripes Agency | December 4, 2020
Google Maps is looking to spark some competition with Facebook by introducing its own newsfeed. Meanwhile, Instagram advertisers can now post sponsored content straight from influencer accounts. How handy is that? They’re also allowing some Business accounts to add automatic answers to FAQs in messages. Finally, YouTube is in the testing stage of adding automated…
Category: Weekly Paid Social Update | Comments Off on Failure to Launch.
Posted by Stripes Agency | November 25, 2020
Twitter officially jumped on the stories (err, Fleets) bandwagon, but they still have some troubleshooting to do. Plus, another lawsuit is being filed against Facebook. Meanwhile, YouTube updated their Terms & Conditions so they can insert ads into non-monetized content. And finally, Snapchat is making big steps to compete with TikTok. Twitter Fleets Are Here—Maybe?…
Category: Weekly Paid Social Update | Comments Off on The 2,000-year-old Marketing Hack
Posted by Stripes Agency | November 20, 2020
Facebook is improving its Rights Manager to help content creators make more moolah. Instagram is rolling out a new search method and letting users opt out of personalized ad targeting. Finally, YouTube is introducing Audio Ads. Facebook Wants to Help You Maximize Revenue This week Facebook added another way for content creators to claim monetization…
Category: Weekly Paid Social Update | Comments Off on Facebook and Google Extend Political Ad Bans
Posted by Stripes Agency | November 13, 2020
The election is behind us, but Facebook and Google continue their political ad ban. For now. Surprise surprise, Twitter is adding more warning pop-ups. But the good news for TikTok—they’re projected to hit 1.2B active users in 2021! And finally, Google says Page Experience will affect ranking starting in May 2021. Still No Political Ads…
