This week, Google added YouTube into the attribution reporting fold, introduced Conversion Lift measurements, AND lowered data requirements for data-driven attribution. Plus, Facebook Messenger takes on a new look with fun new features and adopts cross-app communication with Instagram. Also, Amazon’s Sponsored Display ads are now customizable with a header and logo. Google Includes YouTube…
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Category: Weekly Paid Social Update | Comments Off on Under Investigation 🔎
Posted by Stripes Agency | October 9, 2020
The House Judiciary subcommittee has uncovered business malpractice among Tech Giants including Google, Amazon, Apple, and Facebook. Instagram is ramping up ecomm by adding shopping tags to IGTV. Plus, Google just introduced Web Stories, and Snapchat has officially rolled out their First Commercial Ad in the U.S. Is Big Tech in Trouble? This House Report…
Category: Weekly Paid Social Update | Comments Off on The Window Is Closing…
Posted by Stripes Agency | October 2, 2020
Facebook is retiring the 28-day attribution window. Get your reporting in order, Facebook advertisers! Additionally, Facebook has unified login and payment across their suite of apps as a means to grow ecomm prowess. Plus, Pinterest has also introduced features to boost ecomm ad performance and measurement. Finally, TikTok is…still here? Yep. Facebook Announces Change to…
Category: Weekly Paid Social Update | Comments Off on The 20% Rule Haunts Us No More
Posted by Stripes Agency | September 25, 2020
In news that excites us perhaps a disproportionate amount: Facebook has removed their 20% Text Rule on ads!! (If you know, you know.) Additionally, the TikTok deal drags on as Trump approves and China withholds their approval. Plus, don’t miss out on adding creative shortcut tools like Canva to your Business Manager page. Facebook Removes…
Category: Weekly Paid Social Update | Comments Off on TikTok Talk
Posted by Stripes Agency | September 18, 2020
This week, TikTok accepted Oracle’s offer, but will POTUS? Meanwhile, Google goes live with a new custom audience builder for advertisers, and Facebook announces a new merged Instagram-Facebook dashboard for small businesses. Plus, if you’re looking to improve your FB knowledge, Facebook has partnered with Coursera on a new certificate program. Trump to Approve TikTok…
Category: Weekly Paid Social Update | Comments Off on 👀 Which Tier Are You?
Posted by Stripes Agency | September 11, 2020
This week, Facebook announced a limit to each page’s ad volume. But don’t worry, the limit is pretty high. Instagram continues to push its new Reels and Shops functionalities, and new reports show the 2020 holiday season is going to be huge for mobile ecomm. Meanwhile, TikTok attempts (again) to out-maneuver the U.S. government mandate…
Category: Weekly Paid Social Update | Comments Off on Facebook’s Election Promise 🇺🇸
Posted by Stripes Agency | September 4, 2020
This week, Facebook announces a ban on new political ads in the final days leading up to the election. Meanwhile, digital ad spend is booming YoY, despite overall ad spend taking a hit. Google rolls out new ad features to help advertisers drive qualified leads, and China throws a wrench in any pending TikTok acquisition…
Category: Weekly Paid Social Update | Comments Off on Spotify makes lemonade 🍋
Posted by Stripes Agency | August 28, 2020
This week, some reverse engineering reveals Spotify is making lemonade out of COVID 19 lemons by exploring virtual concerts. Meanwhile, an impending iOS update threatens Facebook’s Audience Network and TikTok reveals its Daily Active User count for the first time. Plus, LinkedIn makes a delayed entrance to the platform content regulation party. Welcome. Spotify Exploring…
Category: Weekly Paid Social Update | Comments Off on 73% of Americans agree on something…
Posted by Stripes Agency | August 21, 2020
A majority of Americans believe social media platforms censor political views. Meanwhile, Oracle makes a bid for TikTok, Facebook tests a merge of Instagram and Messenger chats, and tech giants pursue partnerships with music labels. 73% of Americans Think Platforms Censor Political Viewpoints A new Pew Research Center survey shows that a majority of Americans…
Category: Weekly Paid Social Update | Comments Off on TikTok races the clock ⏰
Posted by Stripes Agency | August 14, 2020
TikTok plans to take President Trump to court. Meanwhile, YouTube stops email notifications for subscribers, Google is up against a search glitch and a DuckDuckGo study shows that Google may be facing a potential loss in the mobile market share. TikTok Prepares to Fight Trump Over App Ban Last week, Trump ordered a ban on…
