Category: Weekly Paid Social Update

Social media companies know who makes them the moolah, and they’re motivated to keep those people happy. Here’s how content creators are getting a boost from Facebook and Clubhouse, and how marketers can look forward to new capabilities on YouTube and Twitter. Welcome to the Club… House Cliquey startup Clubhouse is making moves to seed…

After more than four months of on-again, off-again policy changes around political and social issue-based advertising, Facebook’s prohibitions are finally lifted. As digital marketers try to adjust, Google announces updates to its cookie policy and Twitter toys with online shopping. Political Advertising Is Back in Action Facebook’s political ad ban appeared out of nowhere —…

By Derek Scott, Creative Director It’s been said that leading a creative team is like herding cats. But much like Todd Henry, founder of Accidental Creative, I dislike the saying. Leading a creative team is actually like “herding tigers, powerful beings who cannot be corralled but must be carefully, individually, and strategically led” (‘Herding Tigers’…

While some platforms roll out new features to new markets, others reinstate old features to markets who maybe should have never lost them in the first place. Find out about new releases from YouTube and Firefox—and how Australia finally got Facebook to give them back their news-sharing privileges. Facebook vs. Australia Facebook’s hardball tactics convinced…

The land Down Under is rife with digital conflict. As Facebook plays hardball with the Aussie government, Google is raising their white flag. It’s not all unrest in the digital media landscape, though. Facebook users could soon be enjoying less politically charged news feeds, and YouTube is rolling out TikTok-style shorts to the U.S. market. …

Just when you were thinking, “Whatever happened to that TikTok ban??” we’ve got news for ya: A big fat NOTHING! Plus, Facebook continues its habit of copying the latest trending platform with their own iteration—most recently with Clubhouse. Instagram fights for the relevance Reels, their TikTok-copied feature, by decreasing the reach of TikTok-recycled posts on…

Big Tech is facing regulation around the world, and it can be a lot to keep track of. Fortunately for us all, Digiday put together a cheat sheet — easy peasy! Meanwhile, Facebook has launched a new test for “topic exclusions” meant to give brands more control of where their ads are shown. And finally,…

If you love reading about what Facebook has been up to, you’re in for a real treat this week because they dominated industry headlines. First off, Facebook had a monster 2020. Plus, the Oversight Board just delivered their first five verdicts. The theme? Free-er speech. Lastly, Facebook is sharing its political ad data with academic…

This week brings glad tidings for page managers with the launch of Facebook’s revamped Account Quality Dashboard in Business Manager, which aggregates and explains any policy violation concerns. Meanwhile, Facebook hands off the permanence of Trump’s ban from their platforms to an independent committee. And Pinterest rolls out a new Pin type mimicking Stories! Facebook…

Following the catastrophic events of last week, big tech companies started banning Trump from their platforms one by one. Meanwhile, Google reinstated its political ad ban until at least January 21, Facebook’s new page design moves away from page likes for public figures, and YouTube rolls out post-roll ad placements. Whew… what a week. Trump…