Category: Paid Media

Each year, Stripes spends millions of dollars on lead/name generation campaigns. One thing we’ve noticed—whether we’re working with Fortune 500 companies or nonprofits—is that too many organizations focus on bringing in names for the lowest cost, rather than leads that convert. The Stripes media team and I wanted to test whether leads that immediately become…

Page likes on Facebook could be more valuable than you think. While organic reach is hard to come by these days, your page size can have a meaningful impact on your Facebook advertising. Back in 2016, Facebook shared some internal research with us that highlighted how when a user has a friend who likes an…

Here at Stripes, we’ve got a media team dedicated to our results-first North Star. We’re in the trenches on our campaigns daily and as a team we discuss our learnings and observations on a weekly basis. It’s effective group learning at work. We’re going to try to be better at sharing some of our media…