Category: Facebook

TikTok has grown tremendously, and its owner, Chinese tech company ByteDance, seems to be printing money from driving ad and in-app purchase revenue. By some reports, they may be sitting on a staggering $6,000,000,000. That’s right: Six. Billion. Dollars. That’s a lot of zeroes… In other news, Facebook is pushing for a rise in comment…

This week, #BlackLivesMatter has the attention of America and all the social platforms. (And rightly so!) Zuckerberg made a statement affirming his dedication to anti-polarization on Facebook, and there are questions about Trump’s executive order regarding Twitter. And, finally, what are the odds that Facebook Marketplace becomes the new Amazon?   Social Platforms Stand with BLM…

This week, Facebook moves away from its focus on anti-polarization efforts, Instagram opts to share ad revenue with a limited group of content creators, and a federal court rules that tech companies aren’t held to the same constitutional standard as a governmental body. Facebook Shelves Its Anti-Polarization Efforts In 2018, internal Facebook findings showed that…

Each year, Stripes spends millions of dollars on lead/name generation campaigns. One thing we’ve noticed—whether we’re working with Fortune 500 companies or nonprofits—is that too many organizations focus on bringing in names for the lowest cost, rather than leads that convert. The Stripes media team and I wanted to test whether leads that immediately become…

Page likes on Facebook could be more valuable than you think. While organic reach is hard to come by these days, your page size can have a meaningful impact on your Facebook advertising. Back in 2016, Facebook shared some internal research with us that highlighted how when a user has a friend who likes an…

Here at Stripes, we’ve got a media team dedicated to our results-first North Star. We’re in the trenches on our campaigns daily and as a team we discuss our learnings and observations on a weekly basis. It’s effective group learning at work. We’re going to try to be better at sharing some of our media…