Facebook Breaks the 2nd Dimension
This week in paid social, Facebook improved a feature that utilizes AI to turn photos into 3D renderings, making it available to more users. Pretty incredible. Twitter’s credibility was challenged when a teenager managed to get a fraudulent political account verified, Facebook rethinks Messenger’s strategy, and Nextdoor develops its ad platform.
Facebook’s 3D Photos feature now allows users with older smartphone models to post 3D photos. The technical side of things is wildly impressive, albeit over our heads. But it involves inferring the 3D structure of any image by harnessing the power of AI. Facebook brags that this development makes “3D photo technology easily accessible for the first time to the many millions of people who use single-lens camera phones or tablets.” Read more.
In the wake of Twitter testing its “misleading information” flag, CNN reports that a high school student managed to create a fake political candidate account and get it approved on Twitter. This fraudulent event obviously highlights the weaknesses in Twitter’s security measures against falsified political information. Read more.
Facebook’s new focus for Messenger app is speed and simplicity, as the newest version of the app is 25% of the file size and two times as fast as the old one. This strategic shift is part of a larger redesign to make Messenger more like WhatsApp, with a larger emphasis on its Stories feature. Read more.
Nextdoor, a neighborhood social network app, has a self-serve ad platform in the works to try to appeal to more medium-sized advertisers. And after a recent round of funding, Nextdoor is strategically making investments to improve its data-management platform as well. Read more.